Imagine that you are on page one of Google one day and the following day you fall all the way down to page eight. You do not even really know what hit you, but it hit you and hit you hard. This scenario happens in real life, and typically, unaware business owners remain within the rubble wondering what happened. That’s the reason why at Spear Networking Corporation we recommend a Website Audit Report to start off.
What is Website Audit?
A Website Audit means that you will get a knowledgeable review and analysis of your web site, including its content and inbound links. This covers Web Design and Web Structure Analysis, Page and Link Errors, Page Title and Meta Description Issues, Backlinks Analysis, URL Architecting, Duplicate Content Analysis, Comprehensive Target Keyword Analysis, and much more!
We recommend this service before you commence any optimization campaign to your website. When you want to buy an internet marketing campaign, particularly Search Engine Optimization (SEO), you will need to have a deep study of your site or blog so we are able to customize your SEO campaign.
Why Do You Need a Website Audit Report?
Your website is the foundation of a person’s online marketing strategy. SEO, PPC, social optimization all direct traffic back to your website. A faulty website can flush all your energy and efforts the drain. An audit leading to an appropriate action, alternatively, prevents that from happening. An audit is needed to seek out faults in your website to allow them to be corrected.
An audit can also be the first step in recovering from Google updates. In any major search engine roll out between 500 and 600 algorithm can change. These often happen every year. For this reason, it’s crucial to have a “checkup” of your website annually.
Google Algorithm Updates
Along with being better set to run an SEO campaign, getting a website audit will protect your site or blog from Google’s algorithm changes. Google is continuously tweaking their algorithms to supply users with search engine results of ever improving quality and relevance.
Two of their principal algorithms are Panda and Penguin. Up to now, there has been 25 Panda updates since 2011 and three Penguin updates since 2012 which includes affected 41.4% of search queries. Panda updates are usually targeted at sites with low quality content and Penguin updates are targeting web spam. Stay ahead of most people and have us run an audit report on your website.
For information on additional services, please visit our Services page.