In today’s fast-paced world, huge businesses, conglomerates, and corporations are picking up just as quickly on how to utilize the latest marketing strategies. These strategies often involve the latest technological trends and digital advancements, which they use to market their products and services and communicate with their customers. The significance of these methods is not lost on anyone:
“In a recent report from BI Intelligence, we explore how SCRM [social customer relationship management] is changing the way companies interact and more effectively serve their customers, and why it is critical for brands to adopt a social customer strategy, especially as social media and mobile apps begin to mediate more and more customer feedback, purchase decisions, commerce transactions.”
Effective social media management is an important factor needed to ensure sound implementation of social media strategies, which not only benefit the bigger and more established companies but also the ones that are new in the business. Start-up companies that are looking to make an immediate impact in their respective industries should invest in social media for a good number of reasons.
Since it has already been established that large companies use all kinds of social media platforms like Facebook, Twitter, and Instagram to communicate with their customers, start-ups can take advantage of the same approach. They can use these methods to establish a strong connection with their target market right from the onset, introduce their services more thoroughly, and then cultivate interaction into a lucrative relationship. With a little help from an experienced social media consultant like Spear Networking, they will be able to accomplish all these more solidly and efficiently.
With social media projected to be one of the hottest movers in all fields of business, it is crucial for small companies to strike while the iron is hot and pave a smoother road to faster growth and profitability.
(Source: Brands Can No Longer Afford To Ignore Customer Sentiment On Social Media, Business Insider, January 22, 2014)