There’s no denying the power of social media. For business owners who want to take advantage of social media to attract more customers, a Forbes.com article by business and technology insider Ellen Lee provides three tips to ensure a business’ social marketing is a success:
“1. It’s all about timing
Schedule your emails, tweets, status updates and blog posts at the right time—when you have a captive audience. You want to catch your audience not only when they’re checking their messages and news feed, but when they might have a few minutes to click through a link and check something out.”
In social media marketing, the philosophical thought “If a tree falls in a forest and no one is around to hear it, does it make a sound?” has merit. A Tweet or a status update posted by a business owner at 2 AM, a time when everyone is most likely asleep, won’t likely be seen by anyone.
A good social media management technique is to post Tweets and status updates when everyone is likely to be logged on to social media— that is, during lunch hour or after office hours. Doing so will increase the chances of having those posts shared across different social networking platforms.
“2. Issue calls to action
If you want to engage with your customers on social media, you have to ask for it (in moderation, of course).
Facebook posts with questions generate 92 percent higher comment rates than posts without questions, according to the Buddy Media report.”
Most business owners will likely have a knack for selling a product or service. Thus, it likely won’t be hard for these entrepreneurs to come up with a Tweet or status update with a subtle call-to-action message.
However, while these queries as Tweets or status updates are easy to do, business owners will likely be unfamiliar with how to respond to comments from potential customers. An expert social media consultant can show business owners how to respond to comments properly and maybe even start a positive discussion going.
It takes great social media marketing techniques to increase awareness for a product or service, but it takes great social medial management practices to win over customers and build loyalty. Fortunately, the social media experts at Spear Networking Corporation can help with both marketing and management through social media.
(Source: Three Easy Tips For Effective Social Media Marketing, Forbes.com, March 31, 2014)