Time and again, today’s advertising industry insiders have said that traditional advertising methods are no longer as powerful as they used to be, but to what extent? Search Engine Journal contributor Bernadette Coleman provides some insight on the decline of traditional advertising methods in an article dated August 16, 2013.
There’s no denying the power of social media. For business owners who want to take advantage of social media to attract more customers, a Forbes.com article by business and technology insider Ellen Lee provides three tips to ensure a business’ social marketing is a success:
Qualities of an Effective Online Marketing Agency: Guide for Business Owners To give your business a solid online presence, you need the help of an online marketing agency. Research shows that in 91% of small businesses, the CEO also serves as the primary marketer. Playing double roles doesn’t come as [...]
If you read a terrible online review from Rotten Tomatoes about a new movie, how inclined are you to drive down to the theater to watch the movie? Truth be told, there is a good chance that you wouldn’t even watch it at all.
According to studies, 83 percent of all American consumers will check the Internet for reviews before purchasing a product or service. This statistic may lead business owners to scramble for SEO services to assure their website is among the first sites potential customers will see when researching online. However, search [...]
The necessity for your business to have an outstanding online presence and website has never been greater. For this reason, many local business owners like you are trying their best to find digital marketing agencies that can assist them in their online business goals. However, those who have yet to [...]
How to Evaluate Your Online Marketing Agency Partner Business owners nowadays understand the importance of working with an online marketing consultant or agency. Owners won’t need to learn the technical aspects of search engine optimization (SEO), social media, web design, and other Internet marketing-related services. They can focus on the [...]
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In today’s fast-paced world, huge businesses, conglomerates, and corporations are picking up just as quickly on how to utilize the latest marketing strategies. These strategies often involve the latest technological trends and digital advancements, which they use to market their products and services and communicate with their customers. The significance [...]
Pay per Click Advertising: Why Businesses are Spending and Earning on Paid Search Years ago, businesses realized that their prospects are online and that if they want to reach their target market, they need to have a website. But today, due to tougher competition, smarter business owners are realizing that [...]